{"id":6305,"date":"2016-06-14T10:00:55","date_gmt":"2016-06-14T02:00:55","guid":{"rendered":"http:\/\/primer.com.ph\/blog\/?p=6305"},"modified":"2016-06-14T18:05:03","modified_gmt":"2016-06-14T10:05:03","slug":"pldt-smart-unveil-new-logos-in-line-with-change","status":"publish","type":"post","link":"https:\/\/primer.com.ph\/blog\/2016\/06\/14\/pldt-smart-unveil-new-logos-in-line-with-change\/","title":{"rendered":"PLDT, Smart unveil new logos in line with change"},"content":{"rendered":"

Change has come to PLDT Inc. and Smart Communications, Inc. with the unveiling of their new logos in line with a fresh brand identity and a shift towards digital.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\"New<\/p>\n

CHANGE HAS ARRIVED. PLDT Inc. and Smart Communications Inc. unveiled these new logos yesterday at their \u201cIt\u2019s a New Day for PLDT-Smart,\u201d held at the Makati Shangri-La Hotel. Photo courtesy of PLDT News Center<\/a>.<\/em><\/p>\n

\u00a0<\/span><\/p>\n

The logos were unveiled during an event held at the Makati Shangri-La Hotel called \u201cIt\u2019s A New Day for PLDT-Smart.\u201d In line with the rebrand and change in logo is the change in the company\u2019s name, from \u201cPhilippine Long Distance Telephone Company\u201d to \u201cPLDT Inc.\u201d This reflects the telecom giant\u2019s shift towards data-driven services.<\/span><\/p>\n

According to a press release on their official website<\/a>, the new logos represent PLDT and Smart\u2019s business pillars \u2013 their people, innovations, and customers. It was patterned after the symbol for delta, the fourth letter in the Greek alphabet, which stands for change.<\/span><\/p>\n

\u201cRather than allow ourselves to be disrupted by new technologies, we are disrupting ourselves. We have embarked on a digital pivot to enable us to serve the increasing needs of our people’s digital lifestyle and the country’s growing digital economy,” said PLDT and Smart Chairman and CEO Manuel V. Pangilinan.<\/span><\/p>\n

The new logo replaces PLDT\u2019s iconic 33-year-old logo: a four-sided repetition of an abstract figure for a telephone receiver.<\/span><\/p>\n

\u00a0<\/strong><\/span><\/p>\n

Mini-Eraserheads reunion<\/strong><\/span><\/p>\n

Apart from unveiling their new logos, PLDT also commissioned one of the country\u2019s most sought-after bands, the Eraserheads. The event became a reunion concert of sorts, with all four members present at the Makati Shangri-La: Ely Buendia, Buddy Zabala, Marcus Adoro, and Raimund Marasigan.<\/span><\/p>\n

The country\u2019s iconing rock band performed some of their greatest hits, including With A Smile, Superproxy, Maling Akala, <\/em>and Ang Huling El Bimbo<\/em>. They were last seen together at \u201cThe Final Set\u201d in March 2009.<\/span><\/p>\n

\u00a0<\/em><\/strong><\/span><\/p>\n

Source:<\/em> PLDT News Center<\/em><\/a>, <\/em>ABS-CBN News<\/em><\/a>, <\/em>GMA News Online<\/em><\/a>, <\/em>Philstar.com<\/em><\/a>, <\/em>Yugatech<\/em><\/a>, <\/em>Techpinas<\/em><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Change has come to PLDT Inc. and Smart Communications, Inc. with the unveiling of their new logos in line with a fresh brand identity and a shift towards digital. \u00a0 CHANGE HAS ARRIVED. PLDT Inc. and Smart Communications Inc. unveiled these new logos yesterday at their \u201cIt\u2019s a New Day for PLDT-Smart,\u201d held at the Makati Shangri-La Hotel. Photo courtesy of PLDT News Center. \u00a0 The logos were unveiled during an event held at the Makati Shangri-La Hotel called \u201cIt\u2019s A New Day for PLDT-Smart.\u201d In line with the rebrand and change in logo is the change in the company\u2019s name, from \u201cPhilippine Long Distance Telephone Company\u201d to \u201cPLDT Inc.\u201d […]<\/p>\n","protected":false},"author":3,"featured_media":6306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-current-events"],"acf":[],"jetpack_featured_media_url":"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2016\/06\/New-logo-e1465898686388.jpg","_links":{"self":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/6305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=6305"}],"version-history":[{"count":1,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/6305\/revisions"}],"predecessor-version":[{"id":6309,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/6305\/revisions\/6309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media\/6306"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=6305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=6305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=6305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}