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FWD Life Philippines has recently inked a three-year partnership with the Philippine Basketball Association (PBA) to become the official insurer of Asia\u2019s first pay-for-play league. Photo shows (right) FWD Philippines President and CEO, Peter Grimes, and PBA Commissioner Chito Narvasa (left) following the announcement of the partnership between the two esteemed organizations.<\/em><\/p>\n \u00a0<\/span><\/p>\n As the fastest-growing insurance firm in the Philippines, FWD Life Philippines (FWD) empowers Filipino basketball players to compete with confidence because they are now covered by the insurer in a new three-year partnership, says the Philippine Basketball Association (PBA) today.<\/span><\/p>\n FWD Life Philippines has signed a three-year partnership with the PBA to become the official insurer of Asia\u2019s first pay-for-play league. Through the partnership, FWD becomes a game-changer in the local insurance sector as it supports Filipinos and their passions and lifestyles in this instance aligning the company with the country\u2019s love for basketball.<\/span><\/p>\n \u201cWe are delighted to be partnering with PBA, a prestigious Filipino sporting organization\u201d says FWD Philippines President and Chief Executive Officer Peter Grimes. \u201cAt FWD, we have always embraced sports which is a passion for many of our customers. Joining hands with PBA is important for us as we want to show our support and encourage our home-grown Filipino athletes to perform to their full potential.\u201d<\/span><\/p>\n PBA welcomes the new partnership with like-minded FWD with a mutual passion for sports in the Philippines. \u201cIt is with great pride that we welcome FWD to our growing PBA family. We’re looking to strengthen our ties with FWD in the coming years,\u201d shares PBA Commissioner Chito Narvasa. \u201cBecause of this collaboration, we feel protected knowing that we have partnered with a trusted insurance brand that urges Filipinos to pursue their passions and live life without hesitation.\u201d<\/span><\/p>\n \u00a0<\/strong><\/span><\/p>\n Sports as a passionate way of life<\/strong><\/span><\/p>\n Basketball, considered by many as the national pastime of Filipinos is at the center of a sports culture that is deep rooted throughout the country. From street basketball courts in nearly every corner of every barangay, to families and friends huddled together watching their favorite PBA teams\u2019 face-off against each other on national television, basketball has always occupied a large part of our being as Filipinos. \u201cIt really makes sense for us to tap into sports as a passion point, especially one that is seen as a trademark Filipino activity,\u201d Grimes adds.<\/span><\/p>\n FWD\u2019s partnership with the PBA commenced last year with the brand appearing on courtside roll-tech banners. With the recent deepening of the partnership, FWD now has a number of innovative marketing initiatives in the pipeline, all focused on ensuring an entirely unique and engaging experience for everyone involved.<\/span><\/p>\n \u201cWe\u2019re genuinely excited about rolling out our sports-related programs, particularly together with the PBA, which will help position our brand closer to more Filipinos,\u201d Grimes shares. \u201cWe have always been proud in sharing our vision of changing the way people feel about insurance, and this partnership with the PBA will help reinforce this.\u201d<\/span><\/p>\n \u201cAlso, this shows our commitment to be present in programs where our #GetReadyToLive brand attitude of encouraging Filipinos to continue to live and embrace their passions can best resonate,\u201d adds Grimes.<\/span><\/p>\n \u00a0<\/em><\/span><\/p>\n FWD Life Insurance Corporation (\u201cFWD Life\u201d) is the first life insurance company licensed by the Insurance Commission of the Philippines under the new Insurance Code. FWD launched its commercial operations in September 2014. After its first full year of operations in 2015, FWD Life now ranks #13 in terms of total premium income according to the Insurance Commission\u2019s end-2015 report<\/a>.<\/em><\/span><\/p>\n