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IMAGE from Diageo Philippines Inc.<\/span><\/em><\/p>\nJohnnie Walker teamed up with Philippine Parks and Biodiversity for this limited-edition release to support the efforts of these organizations in educating and empowering communities across the country about the plight of the endangered species and the restoration of their habitats featured in its John Walker & Sons XR21 Philippine Series bottle. These include the Philippine tarsier, Philippine eagle, and Philippine Crocodile.<\/p>\n
\u201cThis landmark partnership targets at taking action to help ensure that we play our part in creating a balanced ecosystem for people and nature alike\u201d said Kavita Hans, General Manager of Diageo Philippines.<\/p>\n
The New England Primate Conservancy website described the Philippine tarsier as one of the world\u2019s smallest primates. Populations of these small primates can be found primarily in the southeast portion of the archipelago\u2014notably the islands of Bohol, Dinagat, Siarago, Maripipi, Samar, Leyte, Basilan, and Mindanao. These species are listed as \u201cNear Threatened\u201d by the International Union for Conservation of Nature (IUCN) in 2015. The threat of habitat loss is one of the main reasons their population is currently decreasing.<\/p>\n
For its part, the Philippine eagle, named as the National Bird of the Philippines in 1995, is one of the rarest birds in the world. IUCN listed it as \u201cCritically Endangered,\u201d with an estimated population of 400 pairs in the wild. Per the data collected by the Philippine Eagle Foundation, the Monkey-eating eagle is the largest forest raptor in the Philippines and can only be found on the Islands of Luzon, Samar, Leyte, and Mindanao.<\/p>\n
The Philippine crocodile, in turn, is one of the 23 species of crocodilians (Crocodiles, Alligators, and Gharials) in the world. According to the Mabuwaya Foundation, these species are now very rare and its wild population is extremely limited both in distribution and population size. The only localities with viable sub-populations are found in Ligawasan Marsh in Southwestern Mindanao, the foothills of the Northern Sierra Madre in northern Luzon, and possibly in Abra Province in the Cordillera Mountains of Luzon.<\/p>\n
A portion of the proceeds from the sales of the John Walker & Sons XR21 Philippine Series bottles will be committed to help ensure the survival of these native species as well as the habitats of these species as proceeds will also support the reforestation projects of Philippine Parks and Biodiversity in growing forests where wildlife thrive. Through this partnership, Philippine Parks and Biodiversity will also be able to support the biodiversity conservation programs of other wildlife protection organizations focused on directly protecting and conserving wildlife featured in the bottles including Philippine Eagle Foundation and Mabuwaya Foundation.<\/p>\n
Next steps<\/h3>\n
The partnership with Philippine Parks and Biodiversity forms part of the brand\u2019s biggest sustainability push yet, called Johnnie Walker Next Steps Initiative. \u201cThis project encompasses Johnnie Walker\u2019s ambitious plans to reinvent how we do things, and to help restore and protect natural landscapes in the Philippines and in markets where we operate,\u201d explained by Kavita.<\/p>\n
As part of the initiative, Johnnie Walker is planning to become fully net zero in whisky production, to fully use recycled contents for plastic packaging, and to fully use renewable energy in its distilleries by 2030.<\/p>\n
\u201cTo achieve these, we will have to reduce our carbon footprint, restore natural landscapes, and reinvent our company practices and processes with a focus on sustainability,\u201d Kavita added. John Walker & Sons The XR21 Philippines Series is a well-awarded, luxurious liquid that represents discernment, status, and refinement of taste. This product is perfect for gifting, collection, or personal consumption. With a suggested retail price of Php 4,400, the limited-edition bottles are now available on LIQUOR.PH<\/a>\u00a0and major wineshops in Metro Manila.<\/p>\n This is a press release. Minor edits were made prior to publishing.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Johnnie Walker releases John Walker & Sons XR21 Philippine Series to help spread awareness in wildlife preservation in the country as part of its Next Steps Initiative.<\/p>\n","protected":false},"author":3,"featured_media":62822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,94],"tags":[15275,1892,15277,15276],"class_list":["post-62813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-press-release","tag-john-walker-sons-xr21-philippine-series","tag-johnnie-walker","tag-johnnie-walker-next-steps-initiative","tag-philippine-parks-and-biodiversity"],"acf":[],"jetpack_featured_media_url":"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2021\/10\/John-Walker-800X600.jpg","_links":{"self":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/62813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=62813"}],"version-history":[{"count":8,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/62813\/revisions"}],"predecessor-version":[{"id":62834,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/62813\/revisions\/62834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media\/62822"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=62813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=62813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=62813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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