{"id":57665,"date":"2020-11-20T14:00:05","date_gmt":"2020-11-20T06:00:05","guid":{"rendered":"https:\/\/primer.com.ph\/blog\/?p=57665"},"modified":"2020-11-19T13:35:38","modified_gmt":"2020-11-19T05:35:38","slug":"manilart2020-onsite-and-online-reenvisioning-the-future-of-art-fairs-and-exhibitions","status":"publish","type":"post","link":"https:\/\/primer.com.ph\/blog\/2020\/11\/20\/manilart2020-onsite-and-online-reenvisioning-the-future-of-art-fairs-and-exhibitions\/","title":{"rendered":"MANILART2020 Onsite and Online: Reenvisioning the Future of Art Fairs and Exhibitions"},"content":{"rendered":"

It\u2019s a sign of the times that ManilART2020<\/strong> has migrated many of its activities online. This is not just for compliance with health guidelines, but also for making art more accessible and responsive in the future. <\/span><\/p>\n

This year, the fair\u2019s focus is on a \u201c2020 Vision for a Future Reimagined.\u201d<\/strong>\u00a0While digital platforms for art are not new, mainstreaming in the art world at large has been accelerated as a response to this year\u2019s COVID-19 pandemic.<\/span><\/p>\n

Where everyone can discover and be discovered<\/b><\/span><\/p>\n

Online exhibits have spanned various disciplines across the years\u2013 some of the earliest instances of these exhibitions include a <\/span>virtual tour of the\u00a0<\/span>Smithsonian National Museum of Natural History<\/span><\/a> and the archival <\/span>Scottish Cultural Resources Access Network<\/span><\/a>, both operational since the year 2000. Carlo Acutis\u2014titled the \u201cfirst millennial saint\u201d and beatified just this year by the Catholic Church\u2014made his own <\/span>virtual museum of Eucharistic miracles<\/span><\/a> as well.<\/span><\/p>\n

\"\"
\nMalakas at Maganda by\u00a0Ramon Orlina<\/em><\/span><\/p>\n

Art has been accessible in niche areas ever since artists, galleries, and collectors have had the means to make accounts on certain platforms: online creators from the early to mid-2000s would be intimately familiar with art communities <\/span>DeviantArt<\/span> and <\/span>Behance<\/span>, for example. <\/span><\/p>\n

With everyone on social media, it\u2019s now easier to discover and be discovered\u2014one can easily search <\/span>#ArtistsOfInstagram<\/span> or <\/span>#ArtistsOnTwitter<\/span>, among countless other keywords.<\/span><\/p>\n

Following suit<\/b><\/span><\/p>\n

Several industries have moved from physical spaces to the online sphere to keep their operations running. It\u2019s the same for museums, galleries, and artists around the world\u2014they are crafting the language for art\u2019s future as they go along. <\/span><\/p>\n

For instance, this year\u2019s iteration of <\/span>ArtBasel<\/span><\/a> offered online viewing rooms in place of their canceled Hong Kong fair. Still, it turned out to be a success with upwards of 230 art dealers, 2,000 artworks, and an estimated value of $270M in sales.<\/span><\/p>\n

\"\"Evacuees by\u00a0Mark Belicario<\/em><\/span><\/p>\n

Google itself has also made efforts towards online art spaces with <\/span>Google Arts & Culture<\/span><\/a>, which has been operational since 2011. The platform provides high-resolution images and videos of artworks and cultural artifacts from partner cultural organizations throughout the world. <\/span><\/p>\n

Over 100 museums have partnered specifically with their Street View feature, where you can wander the hallowed halls of Acropolis Museum in Greece, Mus\u00e9e d\u2019Orsay in France, and the MoMA in the United States\u2013-all from the comfort of your couch.<\/span><\/p>\n

Also read:\u00a0What is Virtual Travel and Where to Go Virtually: The New Trend in Traveling<\/a><\/em><\/p>\n

From Filipiniana to \u201cFreelipiniana\u201d<\/b><\/span><\/p>\n

Our very own museums, galleries, and artists have also moved online\u2014this holds the potential for wider audiences and diverse options for their presentation. The <\/span>Museo de Intramuros<\/span>, <\/span>Filipinas Heritage Library<\/span>, <\/span>Presidential Museum and Library<\/span>, and <\/span>Filipino Street Art Projec<\/span>t<\/span> are on Google\u2019s aforementioned platform: you can remotely browse through historical artifacts and revel in Metro Manila\u2019s murals.<\/span><\/p>\n

\"\"Ted Penaflor IV’s The Lucid Dreamers<\/em><\/span><\/p>\n

Many established local museums have taken to virtual tours and online resources. Their physical exhibitions may be closed, but in the online sphere, they remain open 24\/7 and free for all. The <\/span>National Museum<\/span><\/a>, <\/span>Metropolitan Museum of Manila<\/span><\/a>, <\/span>Ayala Museum<\/span><\/a>, and <\/span>Yuchengco Museum<\/span><\/a> have uploaded walkthroughs of their exhibitions with additional content for the public\u2019s online viewing pleasure. <\/span><\/p>\n

The online mode has also been a boon to art sellers such as <\/span>Filipino Art<\/span> and <\/span>Cartellino<\/span>, bridging physical distances especially for artists outside of Manila\u2014selling art and their merchandise has been simplified with the \u201cadd to cart\u201d option.<\/span><\/p>\n

\"\"Sio Montera’s A Study of Confined Space By Day And By Night<\/em><\/span><\/p>\n

Many long-standing online cultural initiatives have gained traction due to the global situation\u2019s rise in online activity. The <\/span>Martial Law Museum<\/span><\/a>, for instance, has put together a digital museum, library, and online modules for education about Marcos\u2019s regime. Likhaan has also curated a <\/span>Freelipiniana Online Library<\/span><\/a>, making submissions from artists and writers openly available to the public.<\/span><\/p>\n

Also read:\u00a010 Must-Visit Museums in the Philippines<\/a><\/em><\/p>\n

ManilART\u2019s future reimagined<\/b><\/span><\/p>\n

ManilART2020\u2019s theme focuses on envisioning a future reimagined: this alludes not just to our current public health concerns, but also to the preparations necessary to ensure a better future.<\/span><\/p>\n

The\u00a0<\/span>website<\/span><\/a> will provide full virtual walkthroughs that will bring the audience to the fair itself via a 360-degree photographic panorama. This differs from a virtual exhibition wherein works are mounted and visualized only in a virtual space or setting. Walkthrough visitors will be able to experience the fair as it is onsite; much like the Google Street View function.<\/span><\/p>\n

\"\"Meneline Wong’s Pride and Passion<\/em><\/span><\/p>\n

In addition, the portal will serve as a link to engage with the individual participating exhibitors through their own websites, social media, or collateral materials like electronic catalogs.<\/span><\/p>\n

Aside from this \u201calmost-there\u201d experience, various online activities, both synchronous and asynchronous are lined up including tours, webinars, and demonstrations. This broadens the reach to the global stage, overcoming distances and time zones.<\/span><\/p>\n

Also read:\u00a0Celebrate Filipino Art at ManilART 2020 Happening This December<\/a><\/em><\/p>\n

ManilART onsite and online<\/b><\/span><\/p>\n

There will still be a physical component to ManilART2020; this will strictly adhere to safety protocols. Pre-registration for the physical fair will occur primarily online, while online ticket sales will be completely contactless. The physical fair schedule will follow two days of VIP previews and three days open to the general public, with timed entrances to ensure the safety of the exhibitors, artists, and audiences.<\/span><\/p>\n

\"\"Frontliners by Mark Belicario<\/em><\/span><\/p>\n

ManilART2020 extends the fair\u2019s territory online, ensuring the safety of artists and art lovers while making the fair even more accessible. It is a clear and certain transition to what is expected to be the future of art fairs, art markets, and cultural exhibitions. <\/span><\/p>\n

Everyone is invited to contribute to this ongoing cultural conversation whether online, onsite at <\/span>SMX Convention Center<\/span>\u00a0or both by visiting <\/span>manilartfair.org<\/a>\u00a0from\u00a0December 9 to 13, 2020!<\/span><\/em><\/p>\n

\n

This is a press release. Minor edits were made prior to publishing.<\/em><\/span>
\nImages courtesy of ManilART2020<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

This year’s ManilART2020 focuses on a \u201c2020 Vision for a Future Reimagined.\u201d While digital platforms for art are not new, mainstreaming in the art world at large has been accelerated as a response to this year\u2019s COVID-19 pandemic.<\/p>\n","protected":false},"author":3,"featured_media":57684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[14072,4670,14074,14073,14071,14070],"class_list":["post-57665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-2020-vision-for-a-future-reimagined","tag-filipino-art","tag-future-of-art","tag-future-of-art-fairs-and-exhibitions","tag-manilart-onsite-and-online","tag-manilart2020"],"acf":[],"jetpack_featured_media_url":"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2020\/11\/Manilart2020_Pr2_800x600.png","_links":{"self":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/57665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=57665"}],"version-history":[{"count":4,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/57665\/revisions"}],"predecessor-version":[{"id":57688,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/57665\/revisions\/57688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media\/57684"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=57665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=57665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=57665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}