{"id":46739,"date":"2019-08-02T07:00:23","date_gmt":"2019-08-01T23:00:23","guid":{"rendered":"https:\/\/primer.com.ph\/blog\/?p=46739"},"modified":"2019-08-05T16:57:46","modified_gmt":"2019-08-05T08:57:46","slug":"what-went-down-at-the-first-hill-asean-sei-katsu-sha-forum-in-manila","status":"publish","type":"post","link":"https:\/\/primer.com.ph\/blog\/2019\/08\/02\/what-went-down-at-the-first-hill-asean-sei-katsu-sha-forum-in-manila\/","title":{"rendered":"What Went Down at the First HILL ASEAN Sei-katsu-sha Forum in Manila"},"content":{"rendered":"

With the vast spread of smartphones and social media in today\u2019s generation, t<\/span>echnology has undoubtedly changed everyone’s lifestyle. It has also redefined how brands market and communicate their products to their consumers.<\/span><\/p>\n

The question is, what other changes will the brands and consumers encounter with the emerging technologies?<\/span><\/p>\n

Hakuhodo Inc.<\/strong>, Japan\u2019s second-largest advertising company, proudly presented the recent research findings made by <\/span>Hakuhodo Institue of Life and Living ASEAN (HILL ASEAN)<\/b> at<\/span>\u00a0the <\/span>ASEAN Sei-katsu-sha Forum<\/b> held last August 1.<\/span><\/p>\n

\"\"<\/p>\n

HILL ASEAN was first incorporated in Thailand in 2017 as an in-house think tank studying <\/span>sei-katsu-sha<\/span><\/i>.<\/span><\/p>\n

Held for the first time in Manila, the forum\u00a0titled\u00a0<\/span>Think Future Forward: ASEAN Lives Evolve as Technology Gets Smarter\u00a0<\/b>puts emphasis on Hakuhodo\u2019s commitment to a comprehensive 360-degree perspective to consumers\u2019 lives and lifestyles or <\/span>sei-katsu-sha<\/span><\/i>.<\/span><\/p>\n

Attended by various well-known companies and brands in the Philippines, the forum was led by Hakuhodo International President Nobuaki Kondo<\/strong> together with various speakers and researchers.\u00a0<\/span><\/p>\n

\"\"(L-R) Forum speakers Hakuhodo International President Nobuaki Kondo, IdeasXMachina CEO and Founder Third Domingo, Hakuhodo BCI and eNAV Managing Director Gemma Alcantara, HILL ASEAN Institute Director Farhana Devi Attamimi, Hakuhodo International Philippines Director Tatsuro Osuga, HILL Researchers EJ Mangahas and Jedd Ilagan.<\/em><\/span><\/p>\n

Think Future Forward: Creating the future yourself<\/b><\/h3>\n

This year\u2019s forum\u00a0showcased the results of the intensive research done by the Hakuhodo Institute of Life and Living onto what ASEAN <\/span>sei-katsu-sha<\/span><\/i> lives will turn out in the future,\u00a0as well as the recommendations to enable companies to create the future themselves.<\/span><\/p>\n

It also delved into the changes the new media or technology will bring to the <\/span>sei-katsu-sha<\/span><\/i> behavior, and what companies and brands should do to prepare for it.<\/span><\/p>\n

\"\"Sei-katsu-ha approach<\/em><\/span><\/p>\n

ASEAN Sei-Katsu-sha behavior<\/b><\/h3>\n

Sei-katsu-sha<\/span><\/i> is defined as a principle that sees individuals not merely as consumers but as a holistic person. The research found that ASEAN is one of the world\u2019s most mobile-connected regions.<\/span><\/p>\n

During the discussion of HILL ASEAN Institute Director Farhana E. Devi Atamimi<\/strong>, she defined the <\/span>Internet of Things (IoT)<\/b> as the next technology to change the ASEAN <\/span>sei-katsu-sha <\/span><\/i>after smartphones.\u00a0<\/span><\/p>\n

It will make way for the rise of <\/span>Assistive Media<\/b>, a new form of media that will provide the right solution to people\u2019s queries at the right time.\u00a0<\/span><\/p>\n

\"\"HILL\u00a0ASEAN Institute Director Farhana Devi Atamimi talks about global trends and ASEAN Adoption<\/em><\/span><\/p>\n

HILL ASEAN Researcher and IdeasXMachina Research and Strategy Director Jedd Ilagan<\/strong> continued the discussion saying that Assistive Media or smart gadgets will change the lifestyle of people\u2014enabling them to spice up their then boring routines.<\/span><\/p>\n

\"\"HILL ASEAN Researcher Jedd Ilagan discussed the prediction of ASEAN lifestyles<\/em><\/span><\/p>\n

According to the speech by HILL ASEAN Researcher Emmannuel James Mangahan<\/strong>, the new technology enables people to say <\/span>Bye-Bye to Boring Routines,<\/b> wherein people will receive best-buy recommendations and create <\/span>Match-Me Journey<\/b> based on the buyer\u2019s personal preferences.<\/span><\/p>\n

\"\"Match-Me Journey model<\/em><\/span><\/p>\n

Founder and CEO of IdeasXMachine Third Domingo<\/strong> spoke about the creative approach of marketing strategies by using human emotions and relationships. “The more we create artificial intelligence, the more we long for real emotion,” he noted.<\/p>\n

\"\"Founder and CEO of IdeasXMachine Third Domingo<\/em><\/span><\/p>\n

Hakuhodo BCI and eNAV Managing Director Gemma Alcantara<\/strong> talked about Hakuhodo\u2019s Data-Driven Marketing, a solution to prevent companies and brands to fail in marketing their products to consumers.<\/span><\/p>\n

\"\"Hakuhodo BCI and eNAV Managing Director\u00a0Gemma Alcantara<\/strong><\/em><\/span><\/p>\n

To end the forum, HILL advised companies to rethink about creating future marketing strategies with these solutions: Purpose Branding, Life Solutions, and Real-time Marketing.<\/span><\/p>\n

Hakuhodo Institute of Life and Living ASEAN will continue to support ASEAN companies in creating marketing activities with fruitful insights and proposals for the ASEAN <\/span>sei-katsu-sha<\/span><\/i>.<\/span><\/p>\n

For more information about the HILL ASEAN Sei-katsu-sha Forum, visit their website at <\/span><\/i>hillasean.com<\/span><\/i><\/a>.<\/span><\/i><\/p>\n

\n

Written by Deneca Ordinanza<\/span><\/i><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Held for the first time in Manila, this year\u2019s ASEAN Sei-kastu-sha Forum showcased the results of the intensive research done by the Hakuhodo Institute of Life and Living onto what ASEAN sei-katsu-sha lives will turn out in the future.<\/p>\n","protected":false},"author":3,"featured_media":46749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[9934,9936,9932,9939,9933,9935,9937,9938],"class_list":["post-46739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-current-events","tag-asean-sei-katsu-sha","tag-asean-sei-katsu-sha-forum","tag-hakuhodo-institue-of-life-and-living-asean","tag-hakuhodo-international","tag-hill-asean","tag-sei-katsu-sha","tag-sei-katsu-sha-forum","tag-think-future-forward"],"acf":[],"jetpack_featured_media_url":"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/08\/speakers.jpg","_links":{"self":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/46739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=46739"}],"version-history":[{"count":11,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/46739\/revisions"}],"predecessor-version":[{"id":46838,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/46739\/revisions\/46838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media\/46749"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=46739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=46739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=46739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}