{"id":45933,"date":"2019-07-11T08:00:42","date_gmt":"2019-07-11T00:00:42","guid":{"rendered":"http:\/\/primer.com.ph\/blog\/?p=45933"},"modified":"2019-07-11T15:51:34","modified_gmt":"2019-07-11T07:51:34","slug":"caltex-presents-record-breaking-fuel-campaign","status":"publish","type":"post","link":"https:\/\/primer.com.ph\/blog\/2019\/07\/11\/caltex-presents-record-breaking-fuel-campaign\/","title":{"rendered":"Caltex Presents Record-Breaking Fuel Campaign"},"content":{"rendered":"

Caltex<\/strong> partners up with Guinness World Records to launch Record-Breaking\u00a0Fuel<\/strong>, their latest campaign showcasing how Caltex with Techron<\/strong>\u2014the same gas that people use everyday\u2014fueled a world-record of the fastest 1,000-meter ascent up Thailand’s highest peak Doi Chang Mountain<\/strong>\u00a0in under 7 minutes.<\/p>\n

\"\"KC Montero, Natasha Chang, Louie Zhang (CPI Country Chairman), and Brian Fisher (Caltex Global Brand Manager)\u00a0<\/span><\/em><\/p>\n

They also launched Record Rides<\/strong>, a two-part show by National Geographic<\/strong>\u00a0narrating Caltex’s attempt to set a World Record.<\/p>\n

Record Rides features two well-known TV personalities, KC Montero (radio DJ) and Natasha Chang (professional race car driver), on a quest to create the most insane and record-breaking driving experience in Asia.<\/p>\n

\"\"Brian Fisher (Caltex Global Brand Manager) opens the launch with a brief introduction on the milestones of Caltex so far<\/em><\/span><\/p>\n

Their challenge is to conquer the Doi Chang Mountain Road<\/strong> using a restored everyday car that is powered by Caltex with Techron. The World Record was set by Natasha Chang,<\/strong>\u00a0with a record time of\u00a06 minutes and 52.692 seconds<\/strong>.<\/p>\n

Said\u00a0World Record breaks new grounds as there has been no attempt and no existing record that has been done before using an everyday car.<\/p>\n

\"\"Natasha Chang, the Guinness World Record holder for the fastest ascent up Doi Chang Mountain by car<\/span><\/em><\/p>\n

Caltex’s latest campaign is set to roll out from July to October 2019<\/strong> in the Philippines, Cambodia, Singapore, Thailand, Malaysia<\/strong>, and Hong Kong<\/strong>.<\/p>\n

Along with the unveiling of their latest campaign, Caltex Philippines, marketed by Chevron Philippines Inc. (CPI), also revealed their newest celebrity endorser\u2014a motorcycle enthusiast known to many as Dingdong Dantes<\/strong>.<\/p>\n

According to CPI Country Chairman Louie Zhang, Dantes not only embodies Caltex’s main tagline and philosophy\u2014enjoy the journey<\/em>\u2014but also makes a great representation of their world-record breaking brand.<\/p>\n

\"\"Dingdong Dantes, Caltex Philippines’ newest brand ambassador<\/span><\/em><\/p>\n

The campaign and the World Record aim to encourage drivers to fuel up Caltex with Techron\u2014exciting journeys await!<\/p>\n

\n

This is a press release. Edits were made prior to publishing.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Caltex partners up with Guinness World Records and National Geographic to launch their latest campaign, Record-Breaking Fuel. <\/p>\n","protected":false},"author":3,"featured_media":45944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[8652,9609,9612,9610,9611,2168,9613,9614],"class_list":["post-45933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-current-events","tag-caltex","tag-caltex-philippines","tag-caltexs-fuel-power-challenge","tag-dingdong-dantes","tag-natasha-chang","tag-national-geographic","tag-record-rides","tag-record-breaking-fuel"],"acf":[],"jetpack_featured_media_url":"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/07\/Caltex-01.jpg","_links":{"self":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/45933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=45933"}],"version-history":[{"count":5,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/45933\/revisions"}],"predecessor-version":[{"id":45969,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/45933\/revisions\/45969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media\/45944"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=45933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=45933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=45933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}