{"id":43674,"date":"2019-06-01T05:00:22","date_gmt":"2019-05-31T21:00:22","guid":{"rendered":"http:\/\/primer.com.ph\/blog\/?p=43674"},"modified":"2019-05-30T14:22:42","modified_gmt":"2019-05-30T06:22:42","slug":"grow-social-2019-learning-the-how-tos-of-social-media-influencing","status":"publish","type":"post","link":"https:\/\/primer.com.ph\/blog\/2019\/06\/01\/grow-social-2019-learning-the-how-tos-of-social-media-influencing\/","title":{"rendered":"What Went Down at the Grow Social 2019: Learning The How Tos of Social Media Influencing"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\">In the modern age of technology, there is no question that social media has revolutionized the world in so many ways than just means of communication, be it in marketing, advertising, news and entertainment, services, and businesses. But the big question is&#8212;how do you make use of social media? Are you utilizing it the right way? How do you grow your social media community through original content?<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">These questions were given palpable answers at the <\/span><b>Grow Social 2019: The Essential Guide to Social Media Influencing<\/b><span style=\"font-weight: 400\"> held last May 23, 2019, at Enderun Colleges, Taguig City.<\/span><\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-43676\" src=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_2.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_2.jpg 800w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_2-300x200.jpg 300w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_2-768x513.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><span style=\"font-size: 10pt\"><em>Grow Social 2019 was attended by media, marketing, and business people, students, and social media influencers<\/em><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">The summit organized by Enderun Extension served as an opportunity to learn about the necessary tools, knowledge, and insights about how to use the social media platform from notable thought leaders and practitioners to create authentic and meaningful content, grow one\u2019s following, and earn from it at the same time.<\/span><\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-43910\" src=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Photo-1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Photo-1-1024x683.jpg 1024w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Photo-1-300x200.jpg 300w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Photo-1-768x512.jpg 768w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Photo-1.jpg 1296w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span style=\"font-size: 10pt\"><em>Enderun Colleges Director of Education Sales Jackie Faust welcomed delegates to the Grow Social Conference 2019\/ IMAGE Enderun Colleges<\/em><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">The forum was targeted to both marketers responsible for their company\u2019s influencer marketing campaigns and for individuals looking to become an influencer and optimize monetization of their clout. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Furthermore, the Conference explored topics ranging from an introduction to the phenomenon of social media influence, a spotlight on influencers\u2019 success stories, actionable tips for creating authentic content, data privacy and social media, how to rise above the noise, the latest trends and technologies in social media, how to commercialize your accounts and so forth.<\/span><\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-43682\" src=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_Sue-Jose.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_Sue-Jose.jpg 800w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_Sue-Jose-300x200.jpg 300w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_Sue-Jose-768x513.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><em><span style=\"font-size: 10pt\">Digital Marketing Specialist, Social Media Manager and Strategist and Brand Builder Sue Jose introduced the phenomenon of social media influence<\/span><\/em><\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-43680\" src=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_Russell-Molina.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_Russell-Molina.jpg 800w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_Russell-Molina-300x200.jpg 300w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_Russell-Molina-768x513.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><span style=\"font-size: 10pt\"><em>Executive Creative Director and founding partner of Seven A.D. Russell Molina shared insightful tips on how to create authentic content<\/em><\/span><\/p>\n<p style=\"text-align: justify\">The panelists and speakers present during the conference include:<\/p>\n<ul>\n<li>Let\u2019s Eat Pare Founder and Community Director for Social Media, Digital Content and Partnership Mark Del Rosario<\/li>\n<li><span style=\"font-weight: 400\">Our Awesome Planet Founder Anton Diaz<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Blogger and Digital Marketing professional Me-An Clemente<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Project Vanity and In Her Element Skincare Founder and CEO Liz Lanuzo<\/span><\/li>\n<li><span style=\"font-weight: 400\"> ABS-CBN Sportscaster, Host and Analyst Synjin Reyes<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Commercial photographer and director Gabby Cantero<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Data Privacy and Security Advocate Sam Jacoba<\/span><\/li>\n<li><span style=\"font-weight: 400\"> McCann Worldgroup Head of Digital Strategy Jason Cruz<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Seven A.D. Executive Creative Director and Founding Partner Russell Molina<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Google Business Development Manager Dowan Kim<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Denkfabrik Digital (DDX) Digital Delivery and Innovation Leader and Consultant Weslee Trout<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Makati Medical Center Consultant Dr. Gia Sison<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Listen.PH Digital Architect Anton Sheker<\/span><\/li>\n<li><span style=\"font-weight: 400\"> ABS-CBN Head of Digital Media Services Dennis Lim<\/span><\/li>\n<li><span style=\"font-weight: 400\"> DV Technologies Media Productions General Manager Richard Estuesta<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Binibining Pilipinas Globe 2019 Michele Gumabao<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Blogger and influencer Grace Barbers Baja<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Model and actress Michelle Dee<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Singer, songwriter, actress and host Emmanuelle Vera<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Corporate Executive, vlogger and model Ciacia Mendoza<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Host and vlogger Angelique Manto<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\">Some of the important takeaways from Grow Socal 2019 are the basic tips to create authentic content by\u00a0Executive Creative Director and founding partner of Seven A.D. Russell Molina, how to strengthen your data privacy by\u00a0security advocate Sam Jacoba, a guide\u00a0to produce compelling stories by\u00a0Our Awesome Planet Founder Anton Diaz, creating content for Youtube from Google Business Development Manager Dowan Kim, and many more.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-43912\" src=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Photo-10-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Photo-10-1024x683.jpg 1024w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Photo-10-300x200.jpg 300w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Photo-10-768x512.jpg 768w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Photo-10.jpg 1296w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span style=\"font-size: 10pt\"><em>Google Business Development Manager Dowan Kim discussed the playbook on creating content for Youtube\/ IMAGE Enderun Colleges<\/em><\/span><\/p>\n<p style=\"text-align: justify\">Panel discussions were also held where panelists and speakers exchanged their success stories, ideas, and tips on social media handling. The first panel discussion is about\u00a0cultivating one\u2019s social media community and engagement\u00a0with Project Vanity founder Liz Lanuzo, blogger and influencer Grace Barbera Baja, and founder of Let&#8217;s Eat Pare\u00ae Mark del Rosario.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-43678\" src=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_Panel-Discussion-1.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_Panel-Discussion-1.jpg 800w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_Panel-Discussion-1-300x200.jpg 300w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_Panel-Discussion-1-768x513.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><span style=\"font-size: 10pt\"><em>(L-R) Panel moderator Jason Cruz along with the founder of Project Vanity Liz Lanuzo, blogger and influencer Grace Barbera Baja, and founder of Let&#8217;s Eat Pare\u00ae Mark del Rosario<\/em><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">For the second panel discussion, model and actress Michelle Dee, Binibining Pilipinas Globe 2019 and model Michele Gumabao, and Head of Digital Strategy of McCann Worldgroup Jason Cruz\u00a0<\/span>explored the secret formula of how brands choose their influencers and on how to monetize one\u2019s account.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-43679\" src=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_Panel-Discussion-2-2.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_Panel-Discussion-2-2.jpg 800w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_Panel-Discussion-2-2-300x200.jpg 300w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_Panel-Discussion-2-2-768x513.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><span style=\"font-size: 10pt\"><em>A second panel discussion with Michelle Dee (center) and Michelle Gumabao (right)\u00a0<\/em><\/span><\/p>\n<p style=\"text-align: justify\"><em>Also read:<a href=\"https:\/\/primer.com.ph\/tips-guides\/2018\/01\/12\/social-media-etiquette-most-important-tips-to-keep-in-mind-always\/\">\u00a0Social Media Etiquette: Most Important Tips to Keep in Mind, Always<\/a><\/em><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">The event is in partnership with McCann Worldgroup, ThinkBIT, UnionBank, DV Tech Media Corp., SM Tickets, Manila Bulletin, BusinessWorld, Business Mirror, The Philippine Star, Philippine Primer, and WhenInManila.com.<\/span><\/p>\n<p style=\"text-align: justify\"><em><span style=\"font-weight: 400\">For more information about the Grow Social 2019 conference, visit<\/span><a href=\"https:\/\/conferences.enderunextension.com\/\"> <span style=\"font-weight: 400\">https:\/\/conferences.enderunextension.com<\/span><\/a><span style=\"font-weight: 400\">\u00a0or call 856.5000 local 580.<\/span><\/em><\/p>\n<hr \/>\n<p style=\"text-align: justify\"><span style=\"font-size: 10pt\"><em>This is a press release. Minor edits were made prior to publishing.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grow Social 2019 organized by Enderun Extension was filled with some of the country\u2019s biggest influencers. Speakers talked about their own expertise in relation to social media influencing and gave a thing or two about their strategies in building a strong community.<\/p>\n","protected":false},"author":3,"featured_media":43678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[7466,8974,8976,8973,8977,1205,8975],"class_list":["post-43674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature-story","tag-enderun-colleges","tag-enderun-extension","tag-grow-social","tag-grow-social-2019","tag-influencers","tag-social-media","tag-social-media-influencing"],"acf":[],"jetpack_featured_media_url":"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/05\/Grow-Social-2019_Panel-Discussion-1.jpg","_links":{"self":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/43674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=43674"}],"version-history":[{"count":11,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/43674\/revisions"}],"predecessor-version":[{"id":43922,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/43674\/revisions\/43922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media\/43678"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=43674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=43674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=43674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}