{"id":41972,"date":"2019-04-06T07:05:03","date_gmt":"2019-04-05T23:05:03","guid":{"rendered":"http:\/\/primer.com.ph\/blog\/?p=41972"},"modified":"2019-04-05T18:05:11","modified_gmt":"2019-04-05T10:05:11","slug":"shakeys-pizza-ph-purchases-peri-peri-charcoal-chicken-chain","status":"publish","type":"post","link":"https:\/\/primer.com.ph\/blog\/2019\/04\/06\/shakeys-pizza-ph-purchases-peri-peri-charcoal-chicken-chain\/","title":{"rendered":"Shakey\u2019s Pizza PH Purchases Peri-Peri Charcoal Chicken Chain"},"content":{"rendered":"<p style=\"text-align: justify\">Everyone&#8217;s favorite Peri chicken is about to get better!<\/p>\n<p style=\"text-align: justify\"><strong>Shakey\u2019s Pizza Asia Ventures Inc.<\/strong> announced on Tuesday, April 2, that they are set to acquire the\u00a0<strong>Peri-Peri Charcoal Chicken chain<\/strong>.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-42027\" src=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/04\/shakeys-peri-peri-2.jpg\" alt=\"\" width=\"813\" height=\"460\" srcset=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/04\/shakeys-peri-peri-2.jpg 813w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/04\/shakeys-peri-peri-2-300x170.jpg 300w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/04\/shakeys-peri-peri-2-768x435.jpg 768w\" sizes=\"auto, (max-width: 813px) 100vw, 813px\" \/><\/p>\n<p style=\"text-align: justify\">According to the\u00a0Asset Purchase Agreement signed\u00a0in the Philippine Stock Exchange,\u00a0Shakey\u2019s will purchase Peri Chicken&#8217;s assets and intellectual property, including its brand, trade name, and the various proprietary recipes used by the\u00a0latter to make its trademark peri-peri chicken.<\/p>\n<p style=\"text-align: justify\"><em><span style=\"font-weight: 400\">Also read: <\/span><a href=\"https:\/\/primer.com.ph\/blog\/2017\/11\/20\/peri-peri-celebrates-12-years-of-great-food-and-festive-dining-experience\/\"><span style=\"font-weight: 400\">Peri-Peri celebrates 12 years of great food and festive dining experience<\/span><\/a><\/em><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">The acquisition will also involve Shakey\u2019s owning and operating all company-owned stores. This includes serving as the brand-owner and franchisor of stores being operated by franchisees.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u201cThis Peri acquisition is another vote of confidence in the growing middle class in the Philippines,\u201d said Shakey\u2019s Chairman Christopher Po.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><strong>Peri-Peri Charcoal Chicken<\/strong> is the flagship brand of IFoods Group, Inc. It is well-known for its Charcoal Grilled Chicken inspired by the flavors of South America, particularly the African Bird\u2019s Eye Chili.<\/span><\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-41973\" src=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/04\/peri-peri-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/04\/peri-peri.jpg 1024w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/04\/peri-peri-290x218.jpg 290w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/04\/peri-peri-300x225.jpg 300w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/04\/peri-peri-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Currently, Peri-Peri Charcoal Chicken has 23 branches in various parts of Metro Manila, about 60 percent of which are franchised, while 40 percent are company-owned.<\/span><\/p>\n<p style=\"text-align: justify\"><em><span style=\"font-weight: 400\">Also read: <\/span><a href=\"https:\/\/primer.com.ph\/business\/2017\/07\/04\/bryan-tiu-of-ifoods-group-inc\/\"><span style=\"font-weight: 400\">Bryan Tiu of iFoods Group, Inc.<\/span><\/a><\/em><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">The deal is expected to close on mid-2019, upon the fulfillment of conditions required for this kind of transaction.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u201cWe are excited by the potential of Peri to scale. We expect it to be an important future growth driver for our fast-casual chain restaurant business,\u201d Po added.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: justify\"><span style=\"font-size: 10pt\"><em><span style=\"font-weight: 400\"> Sources:<\/span><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\"><a href=\"http:\/\/www.pna.gov.ph\/articles\/1066326\">PNA<\/a>,\u00a0<a href=\"https:\/\/www.rappler.com\/business\/227251-shakeys-to-buy-peri-peri-charcoal-chicken\">Rappler<\/a><\/span><\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shakey\u2019s Pizza Asia Ventures Inc. announced on Tuesday, April 2, that they are set to acquire the\u00a0Peri-Peri Charcoal Chicken chain.<\/p>\n","protected":false},"author":3,"featured_media":42025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[4476,8601,188,4474,8598,8599,8603,8602,8600],"class_list":["post-41972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-current-events","tag-charcoal-chicken","tag-ifoods-group","tag-inc","tag-peri-peri","tag-peri-peri-charcoal-chicken","tag-shakeys","tag-shakeys-buys-peri-peri","tag-shakeys-peri-peri","tag-shakeys-pizza-asia-ventures-inc"],"acf":[],"jetpack_featured_media_url":"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2019\/04\/shakeys-peri-peri.jpg","_links":{"self":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/41972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=41972"}],"version-history":[{"count":14,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/41972\/revisions"}],"predecessor-version":[{"id":42049,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/41972\/revisions\/42049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media\/42025"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=41972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=41972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=41972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}