{"id":23930,"date":"2017-12-13T10:00:26","date_gmt":"2017-12-13T02:00:26","guid":{"rendered":"http:\/\/primer.com.ph\/blog\/?p=23930"},"modified":"2017-12-13T17:09:23","modified_gmt":"2017-12-13T09:09:23","slug":"jose-cuervo-closes-2017-with-flume-this-is-the-shxt-launch","status":"publish","type":"post","link":"https:\/\/primer.com.ph\/blog\/2017\/12\/13\/jose-cuervo-closes-2017-with-flume-this-is-the-shxt-launch\/","title":{"rendered":"Jose Cuervo closes 2017 with Flume, This is the ShXt launch"},"content":{"rendered":"

This past Saturday, December 09th<\/sup>, 2017, Jose Cuervo\u00ae<\/b><\/strong>\u00a0closed out 2018 with a bang at The Palace Pool Club<\/b><\/strong>\u00a0as the brand introduced their new bottle design and their latest campaign,\u00a0This Is The ShXt<\/i><\/b><\/em><\/strong>, at\u00a0Flume Live in Manila<\/b><\/strong>!<\/p>\n

\"\"<\/p>\n

The playful and tongue-in-cheek\u00a0<\/i><\/em>This is The ShXt<\/i><\/b><\/em><\/strong>\u00a0campaign was first introduced to the Philippine market just a few months ago in a series of billboards, radio spots, and viral videos. The buzz generated by these initiatives served as a call-to-action to legal drinkers nationwide to savor a shot of Jose Cuervo\u00ae <\/b><\/strong>in moments of celebration and conquest.<\/p>\n

\"\"<\/p>\n

A shot of Jose Cuervo\u00ae tequila<\/b><\/strong>\u00a0is a tradition that dates back to 1795 in Jalisco, Mexico<\/b><\/strong>, when the King of Spain granted the Cuervo family with the first license to commercially produce tequila. While other brands of tequila have come and gone, Jose Cuervo\u00ae <\/b><\/strong>remains the shot of choice among drinkers worldwide. This is The ShXt <\/i><\/b><\/em><\/strong>is a war cry in moments of victory \u2013 Jose Cuervo\u00ae<\/b><\/strong>\u00a0is THE<\/i><\/em>\u00a0tequila that will give you moments you will never forget.<\/p>\n

The campaign was formally launched at\u00a0Flume Live in Manila<\/b><\/strong>. Presented by\u00a0Jose Cuervo\u00ae<\/b><\/strong>, the event was one of the most-anticipated concerts of the year and drew a sold-out crowd at The Palace Pool Club<\/b><\/strong>\u00a0in Bonifacio Global City. Flume<\/b><\/strong>\u00a0is a Grammy-award winning<\/b><\/strong>\u00a0producer and DJ who has remixed the music of acts such as Arcade Fire, Sam Smith, and Lorde.<\/p>\n

\"\"<\/p>\n

To commemorate the launch of\u00a0This Is The ShXt<\/i><\/b><\/em><\/strong>, Jose Cuervo\u00ae<\/b><\/strong>\u00a0unveiled their new bottle design. The bottles were released to the North American market earlier this year and retained its iconic shape, with updated touches that reflect the centuries-old tradition of the brand.<\/p>\n

A number of influencers and personalities attended the party and the launch, including Pat Sugui, and mother-and-daughter tandem Phoemela and Kim Baranda.<\/p>\n

\u201cI knew something big was happening, but I wasn’t expecting this,\u201d shares Pat Sugui. \u201cSeeing Flume live in person and partying with Jose Cuervo\u00ae was awesome. This is the ShXt!\u201d<\/p>\n

\u201cThis party was amazing! It was the perfect way to end 2017. I can’t wait to see what Jose Cuervo\u00ae has in store next year,\u201d says Kim Baranda.<\/p>\n

Make sure to check out our social media accounts on Facebook (\/cuervopilipinas<\/a>), Instagram (@cuervopilipinas<\/a>), and Twitter (@cuervopilipinas<\/a>) for more updates on anything and everything Jose Cuervo\u00ae!<\/i><\/em><\/p>\n

\n

This is a press release from Jose Cuervo.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

This past Saturday, December 09th, 2017, Jose Cuervo\u00ae closed out 2018 with a bang at The Palace Pool Club as the brand introduced their new bottle design and their latest campaign, This Is The ShXt, at Flume Live in Manila!<\/p>\n","protected":false},"author":3,"featured_media":23933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,94],"tags":[],"class_list":["post-23930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-launching-and-opening","category-press-release"],"acf":[],"jetpack_featured_media_url":"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2017\/12\/New-Cuervo-bottle-design_featured.jpg","_links":{"self":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/23930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=23930"}],"version-history":[{"count":11,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/23930\/revisions"}],"predecessor-version":[{"id":23950,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/23930\/revisions\/23950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media\/23933"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=23930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=23930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=23930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}