{"id":14346,"date":"2017-03-18T10:00:38","date_gmt":"2017-03-18T02:00:38","guid":{"rendered":"http:\/\/primer.com.ph\/blog\/?p=14346"},"modified":"2017-03-16T14:08:46","modified_gmt":"2017-03-16T06:08:46","slug":"bushmills-irish-whiskey-calls-on-whiskey-fans-to-honor-st-patrick-with-new-toast","status":"publish","type":"post","link":"https:\/\/primer.com.ph\/blog\/2017\/03\/18\/bushmills-irish-whiskey-calls-on-whiskey-fans-to-honor-st-patrick-with-new-toast\/","title":{"rendered":"Bushmills Irish Whiskey calls on whiskey fans to honor St. Patrick with new toast"},"content":{"rendered":"<p>(March 16th 2017) <em>MANILA, Philippines<\/em> \u2013 The oldest licensed distillery in Ireland is calling on whiskey fans in the Philippines to celebrate a toast in honor of St. Patrick, the world\u2019s most popular saint.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14348\" src=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2017\/03\/resized.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2017\/03\/resized.jpg 600w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2017\/03\/resized-300x300.jpg 300w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2017\/03\/resized-90x90.jpg 90w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>St. Patrick\u2019s Day is celebrated by millions of people globally on 17 March and this year, Bushmills\u00ae Irish Whiskey has released a compelling toast to give people a different way to celebrate the true spirit of St. Patrick.<\/p>\n<p>The \u2018Bushmills Toast\u2019 is inspired by the ancient ritual of honoring someone with a drink and is the first official toast in the brand\u2019s 400 years of distilling history. The toast gives people a true way to honor the legacy of St. Patrick, a man who lived in County Antrim where Bushmills Irish whiskey is also distilled.<\/p>\n<p style=\"text-align: center\"><strong>The Bushmills Toast<\/strong><\/p>\n<p style=\"text-align: center\">THIS IS FOR THOSE WHO AREN\u2019T AFRAID TO STAY THE SAME<br \/>\nAMONGST THE FACE OF CHANGE.<br \/>\nWHEN EVERYONE ELSE SWAYS ONE WAY<br \/>\nTHEY STRAY AGAINST THE GRAIN.<\/p>\n<p style=\"text-align: center\">THERE\u2019S LEVELS TO THIS MALTY STORY<br \/>\nIDEAS DISTILLED THROUGH GENERATIONS<br \/>\nA LEGACY OF CRAFT AND SKILL<br \/>\nTHAT FUELS THESE CELEBRATIONS.<\/p>\n<p style=\"text-align: center\">THIS IS TO THE HEALTH<br \/>\nOF THOSE WITH THE SPIRIT OF ST. PATRICK HIMSELF<br \/>\nWHOSE STORY\u2019S WRITTEN ON THE ROCKS OF THE NORTH COAST SHORE<br \/>\nA DIFFERENT KIND OF IRISH, WHO LIVE BY \u2018LESS IS MORE.\u2019<\/p>\n<p style=\"text-align: center\">SO HERE\u2019S TO THE WILD AND HERE\u2019S TO THE FREE<br \/>\nHERE\u2019S TO YOU AND HERE\u2019S TO ME<br \/>\nHERE\u2019S TO THOSE WHO QUIETLY DO<br \/>\nTHIS BUSHMILLS MOMENT GOES TO YOU.<\/p>\n<p>The toast is brought to life in a 40 second emotive video voiced by North Irish singer\/songwriter, Ciran Lavery, in a frenetic montage of bold imagery contextualizing modern Ireland.<\/p>\n<p><iframe loading=\"lazy\" title=\"Bushmills St. Patrick&#039;s Day Toast\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WA-1vWwpbzk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u201cI come from County Antrim where the Old Bushmills Distillery is located so it\u2019s a real honor to provide the voice for the first official toast in the history of Bushmills Irish Whiskey\u201d, shares Lavery. \u201cToasting is ancient ritual and it\u2019s great to see Bushmills Irish Whiskey continuing this tradition with the first official toast in the brand\u2019s history. Life moves so fast, so it\u2019s important to stop and take a moment to appreciate things. I like that we still enjoy an old-age tradition in what is a modern time, and the new \u2018Bushmills toast\u2019 has combined both these elements of old and new.\u201d<\/p>\n<p>Colum Egan, Master Distiller at Bushmills Irish Whiskey, adds: \u201cAt the Old Bushmills Distillery we\u2019ve always done things our own way and celebrating St. Patrick\u2019s Day is no different. We pride ourselves on our unwavering character \u2013 doing what\u2019s right rather than what\u2019s popular and the new \u2018Bushmills toast\u2019 captures our ethos by creating a moment to celebrate the true spirit of St. Patrick.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>About Ciaran Lavery<\/em><\/strong><\/p>\n<p><em>Coming from the tiny village of Aghagallon in County Antrim, Ciaran Lavery has racked up an impressive 65 Million plays on Spotify to date. He released his debut album \u201cNot Nearly Dark\u201d in 2013 , the \u201cKosher\u201d EP in 2014, his second studio album \u201cLet Bad In\u201d in May 2016, a Spotify live session recorded at SXSW 2016 was released in August 2016 and he releases a live album, \u201cLive at The Mac\u201d, in December 2016. In 2016, he won the coveted Northern Ireland Music Prize and he is fast becoming one of Ireland\u2019s most in demand exports. Ciaran has appeared on German radio and television, Spotify television in USA and was selected to play at Willie Nelson\u2019s BBQ at Luck Ranch in Texas by the man himself. In 2017 Lavery is set to release his third studio album with his biggest tour to date taking in most of Europe, the UK, US, Ireland and Canada. Visit www.ciaranlaverymusic.com for more information. <\/em><\/p>\n<p><strong><em>About Bushmills\u00ae Irish Whiskey<\/em><\/strong><\/p>\n<p><em>Bushmills\u00ae Irish Whiskey is crafted in small batches at The Old Bushmills Distillery \u2013 Ireland\u2019s oldest licensed distillery \u2013 at Bushmills, Country Antrim, Northern Ireland. The brand portfolio includes a range of quality blended and fine Single Malts. Bushmills is the only distillery in Ireland to make triple-distilled malt whiskey. This is at the heart of all Bushmills\u00ae Irish Whiskey and creates a unique combination of smoothness and richness. Within Ireland, Bushmills Irish Whiskey is the only distiller to produce both blended and single malt whiskeys.<\/em><\/p>\n<p><em>Facebook\u00ae, Twitter\u00ae and Instagram\u00ae brands are not related to Bushmills\u00ae.<\/em><\/p>\n<p><em>This is a press release.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>St. Patrick\u2019s Day is celebrated by millions of people globally on 17 March and this year, Bushmills\u00ae Irish Whiskey has released a compelling toast to give people a different way to celebrate the true spirit of St. Patrick.<\/p>\n","protected":false},"author":3,"featured_media":14347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[2810,2811,2813,2812],"class_list":["post-14346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-answer-the-call","tag-bushmills-irish-whiskey","tag-st-patricks-day","tag-st-patricks-day-toast"],"acf":[],"jetpack_featured_media_url":"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2017\/03\/featured-23.jpg","_links":{"self":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/14346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=14346"}],"version-history":[{"count":2,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/14346\/revisions"}],"predecessor-version":[{"id":14350,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/14346\/revisions\/14350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media\/14347"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=14346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=14346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=14346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}