![\"\"](\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2017\/02\/image.png\")
<\/p>\nWe are almost nearing the end of a dynamic decade that has seen increasingly fast advancement in technology. Innovations continue to appear and push the boundaries of branding, marketing, and the retail space. If you are a brand manager or you own a brand that seem to need that extra marketing kick this year, then consider these five tech innovations for your brand this year.<\/p>\n
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Four-\u00ad\u2010star hotel Picasso makes use of a custom scent wafted throughout its interiors to greet guests with a distinct and pleasant aroma,\u00a0<\/em>courtesy of WAV Global’s Atmospheric Branding solutions.<\/em><\/p>\n There is an app for that!<\/em><\/strong><\/p>\n With smartphones figuratively attached to virtually every person in any demographic, it is time to tap into\u00a0mobile apps<\/strong>, if you still haven\u2019t done so. There is practically a mobile app for everything, and young people love to use them. So, creating an app for your brand allows it to be more user-\u00ad\u2010friendly and personalized, especially if your brand caters to millennials, largely referred to as the mobile-\u00ad\u2010first generation. Moreover, being available through mobile significantly increases your brand\u2019s visibility and reach.<\/p>\n Keep it (virtually) real!<\/em><\/strong><\/p>\n Everyone knows what\u00a0virtual reality<\/strong>\u00a0or VR is. It is probably one of the new buzzwords of the past year the momentum of which has carried on to 2017. VR is not just for video games and trippy shorts for killing time. Exploring the vast realms of VR opens up a plethora of immersive marketing possibilities for your brand. You simply have to use the VR technology that is already available and apply it to your messaging. Popular campaigns that have made use of this include Mercedes\u2019 360 virtual drive that lets users take a spin in a convertible on California\u2019s Pacific Coast Highway and Merrell\u2019s Trailscape that simulates a hike with optic motion capture.<\/p>\n Let \u2018em hear it<\/em><\/strong><\/p>\n Customized in-\u00ad\u2010store music and messaging\u00a0<\/strong>have already become a branding trend. With all\u00a0<\/strong>the visual stimulation and overkill that swarm consumers nowadays, creating more impactful consumer experiences that result in better brand recall means having to go beyond pure sight. Sound plays a big role in how people perceive your retail space and what feelings they will associate with your brand.<\/p>\n The best solution is to go for a curated sound that is customized for your specific theme, through both hardware and music choices. A good example of customized audio technology is the AudioWAV Music System by local tech company AudioWav Media or, simply, WAV. It is an all-\u00ad\u2010in-\u00ad\u2010one music player that also remotely controls multiple speakers and equalizers, synchronizing all your devices and operating them through unified software that only plays a curated choice of music to fit your brand.<\/p>\n Use the smell of success<\/em><\/strong><\/p>\n Building off visuals and audio, the next step is to add another key element\u2014scent.<\/strong>\u00a0With\u00a0scent diffusing technology<\/strong>, you can create a distinct aroma for your brand that will not\u00a0<\/strong>only add to recall but also trigger specific feelings with your consumers. Studies from Tulane University and University of Notre Dame reveal that scent marketing can \u201camplify consumer spending, attract customers, and create memorable brands.\u201d This is because 75% of emotions and reactions are triggered by smell.<\/p>\n A major player in the scent tech field, WAV\u2019s CEO and President Caloy Hinolan champions the use of sense association for marketing campaigns. \u201cIt\u2019s a win-\u00ad\u2010win for both consumer and brand,\u201d says Hinolan. \u201cClients who go for the sensory route always see a spike in foot traffic and brand loyalty because the consumers remember positive experiences and better familiarity when interacted with in this way.\u201d<\/p>\n Make senses of it all<\/em><\/strong><\/p>\n Now, like all great unifying causes, combine everything and make your branding initiative a multi-\u00ad\u2010sensory approach.\u00a0Sensory technology<\/strong>\u00a0has been created to directly target and stimulate different senses (hearing, seeing, smelling) to create a deeper and lasting brand impression.<\/p>\n The ideal multi-\u00ad\u2010sensory tech stimulates the different senses all together in a unified system that is complementary to every brand message that you want to convey. Visuals come from customized TVs, LED signage, and even tablets for an interactive touch. Multi-\u00ad\u2010channel speakers and customized audio messaging sets the feel of your space. The finale comes through scent, with a distinct custom aroma that seals the deal.<\/p>\n WAV has pioneered a harmonious multi-\u00ad\u2010sensory tech ecosystem in Asia using proprietary hardware and software that is tailor-\u00ad\u2010made for every industry. Already among the industry leaders making use of mobile marketing and synced hardware and software, WAV is expecting to expand and offer even better tech solutions and innovative equipment through their P2.6-\u00ad\u2010billion Initial Public Offering (IPO) in March.<\/p>\n Surely, technology and its solutions will continue to change, but with these essential tools in your catalog, you won\u2019t be left behind.<\/p>\n <\/p>\n *This is a press release. \u00a0<\/em><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Surely, technology and its solutions will continue to change, but with these essential tools in your catalog, you won\u2019t be left behind. <\/p>\n","protected":false},"author":3,"featured_media":13493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[1325,2604],"class_list":["post-13490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-press-release","tag-wav"],"acf":[],"jetpack_featured_media_url":"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2017\/02\/image-e1488273044159.png","_links":{"self":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/13490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=13490"}],"version-history":[{"count":2,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/13490\/revisions"}],"predecessor-version":[{"id":13495,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/13490\/revisions\/13495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media\/13493"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=13490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=13490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=13490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}