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<\/p>\nIf you\u2019ve always been one who gets bored and dozes off during the part where flight attendants demonstrate the safety procedures while aboard the plane, then PAL\u2019s newest video might just be one of the things that would make you tune in!<\/p>\n
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Philippine Air Lines (PAL), the country\u2019s flag carrier, has recently launched its Heart of the Nation inflight Safety Video which aims to promote and inform the passengers how important safety is, while bringing them to some of the Philippines\u2019 most beautiful destinations. \u00a0The video was co-developed with McCann Worldgroup Philippines, Inc. and with the support of the Civil Aviation Authority of the Philippines (CAAP) and the Department of Tourism (DOT)<\/p>\n
Highlighting the Filipinos\u2019 culture of being \u201cmaaruga\u201d (caring) and the spirirt of \u201cbayanihan\u201d (unity), the safety video, according to PAL President and Chief Operating Officer Jaime J. Bautista, is engaging because of its two-pronged nature, \u201cIt provides the latest safety guidelines, and also generates interest to travel to and within the Philippines,\u201d he said.<\/p>\n
Bautista also said that this is PAL\u2019s response on their responsibility to provide their passengers a level of care that goes beyond their call of duty.<\/p>\n
Ria Domingo, PAL\u2019s VP for Marketing, also stated that through PAL and McCann\u2019s partnership, the video will serve as a useful and effective tool that will emphasize the importance of inflight safety and service in a time when people are so involved in technology.<\/p>\n
See the video below:<\/p>\n
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