{"id":13010,"date":"2017-02-14T10:51:38","date_gmt":"2017-02-14T02:51:38","guid":{"rendered":"http:\/\/primer.com.ph\/blog\/?p=13010"},"modified":"2017-02-14T10:51:38","modified_gmt":"2017-02-14T02:51:38","slug":"pg-pilots-angat-kita-sari-sari-store-program","status":"publish","type":"post","link":"https:\/\/primer.com.ph\/blog\/2017\/02\/14\/pg-pilots-angat-kita-sari-sari-store-program\/","title":{"rendered":"P&amp;G pilots \u2018Angat Kita\u2019 sari-sari store program"},"content":{"rendered":"<p>Sari-sari store owners will be getting a big boost as consumer product giant Procter and Gamble (P&amp;G) recently signed a contract with the Department of Trade and Industry (DTI) to spearhead a micro-entrepreneurship development program.<\/p>\n<p>Called \u201cAngat Kita\u201d, this program is designed to help sari-sari store owners gain knowledge, develop their business skills, and be given access to their required start-up capital.<\/p>\n<p>One thousand initial participants from the cities of Manila, Makati, Mandaluyong, Marikina, and Quezon city will receive P2,500 worth of products from P&amp;G as a start-up package after they complete a basic merchandising seminar.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13011\" src=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2017\/02\/signing.jpg\" alt=\"signing\" width=\"600\" height=\"328\" srcset=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2017\/02\/signing.jpg 600w, https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2017\/02\/signing-300x164.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center\"><em>ANGAT KITA IS SIGNED. DTI Secretary Ramon Lopez (center, right) shakes the hands of P&amp;G\u2019s Magesvaran Suranjan (center, left) during the signing of the P&amp;G Angat Kita Program last February 2. Photo grabbed from <a href=\"https:\/\/www.facebook.com\/DTI.Philippines\/photos\/a.405269535115.180366.118471565115\/10155185663700116\/?type=3&amp;theater\">DTI Philippines on Facebook<\/a><\/em><\/p>\n<p>P&amp;G signed the deal with DTI last February 2. According to P&amp;G President for Asia Pacific Selling and Market Operations Magesvaran Suranjan, \u201cAs a humble enterprise that started small and grew to one of the leading and lasting FMCGs (fast-moving consumer goods) globally, we take seriously our social responsibility to cultivate the next generation of successful entrepreneurs.\u201d<\/p>\n<p>P&amp;G looks to introduce the Angat Kita program by way of its wide distribution network, looking towards having micro-entrepreneurs enroll for the program in DTI\u2019s Negosyo Centers.<\/p>\n<p><em>Source: <a href=\"https:\/\/insideretail.ph\/procter-gamble-funds-sari-sari-project\/\">InsideRetail Philippines<\/a>, <a href=\"https:\/\/www.facebook.com\/DTI.Philippines\/photos\/a.405269535115.180366.118471565115\/10155185663700116\/?type=3&amp;theater\">DTI Philippines Facebook<\/a>, <a href=\"http:\/\/www.philstar.com\/business\/2017\/02\/12\/1671227\/pg-pilots-program-sari-sari-stores\">The Philippine Star<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sari-sari store owners will be getting a big boost as consumer product giant Procter and Gamble (P&amp;G) recently signed a contract with the Department of Trade and Industry (DTI) to spearhead a micro-entrepreneurship development program.<\/p>\n","protected":false},"author":3,"featured_media":13018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[2452,434,2451,2453],"class_list":["post-13010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-current-events","tag-angat-kita","tag-dti","tag-pg","tag-sari-sari-stores"],"acf":[],"jetpack_featured_media_url":"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2017\/02\/featured-10.jpg","_links":{"self":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/13010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=13010"}],"version-history":[{"count":1,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/13010\/revisions"}],"predecessor-version":[{"id":13019,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/13010\/revisions\/13019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media\/13018"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=13010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=13010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=13010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}