{"id":12358,"date":"2017-01-25T12:59:37","date_gmt":"2017-01-25T04:59:37","guid":{"rendered":"http:\/\/primer.com.ph\/blog\/?p=12358"},"modified":"2017-01-25T13:00:41","modified_gmt":"2017-01-25T05:00:41","slug":"best-of-all-its-in-hong-kong-hk-tourism-board-launches-new-global-campaign","status":"publish","type":"post","link":"https:\/\/primer.com.ph\/blog\/2017\/01\/25\/best-of-all-its-in-hong-kong-hk-tourism-board-launches-new-global-campaign\/","title":{"rendered":"Best of All, It\u2019s in Hong Kong: HK Tourism Board launches new global campaign"},"content":{"rendered":"<p>The Hong Kong Tourism Board (HKTB) just gave us more reasons to visit the bustling metropolis of Hong Kong as they launched their latest global brand campaign yesterday at the Ascott Hotel in Bonifacio Global City.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12363\" src=\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2017\/01\/IMG_6588_resized.jpg\" alt=\"IMG_6588_resized\" width=\"600\" height=\"400\" \/><\/p>\n<p style=\"text-align: center\"><em>BEST OF ALL, IT\u2019S HONG KONG. HTKB\u2019s Becky Ip (right) poses for a photo with the Philippines\u2019 own Margarita Fores (left), Asia\u2019s Best Female Chef for 2016. People got a taste of what it would be like if Hong Kong cuisine were given a Filipino touch yesterday at the press launch of HKTB\u2019s \u201cBest of All, It\u2019s in Hong Kong\u201d campaign.<\/em><\/p>\n<p>\u201cAs we launch our new global brand campaign, \u2018Best of All, It\u2019s in Hong Kong\u2019, we hope to highlight four diverse areas of interest: Gourmet Dining, Fashion and Entertainment, Family Adventures by land, sea, and sky, and the Great Outdoors,\u201d said Becky Ip, Deputy Executive Director for HTKB.<\/p>\n<p>Shown during the press launch were four new commercials highlighting each of the new campaign\u2019s driving forces as told by its locals: Michelin 3-star chef Umberto Bombana (dining), movie stars Michael Wong (family adventures) and Sean Lau (HK\u2019s outdoors), and fashion designer Anais Jourdain Mak (fashion and entertainment).<\/p>\n<p><iframe loading=\"lazy\" title=\"Sean Lau Finds Nature Next Door in Hong Kong\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EcRv875r1B0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>One of the more interesting facts about Hong Kong that most people failed to notice is the presence of greenery just outside the city. Locals love going for a hike to get away from the hustle and bustle of the city, and the city does not disappoint, with nature parks and trails no more than an hour and thirty minutes away from the city.<\/p>\n<p><iframe loading=\"lazy\" title=\"Fashion Inspirations with Hong Kong Designer Anais Mak\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Oen1lu_afdM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>As a melting pot of cultures, it\u2019s not hard to find inspiration for your next creative venture in Hong Kong. Its streets are filled with the latest global trends, including the recently-discovered hipster\u2019s paradise of Sheung Huan.<\/p>\n<p>Filipinos, however, will always treasure Hong Kong for its shopping, dining, and family-friendly options. The HKTB looks at the Philippines as one of its priority markets, especially after a double-digit growth in total and overnight arrivals last year.<\/p>\n<p>To know more about Hong Kong\u2019s latest global campaign, please visit <a href=\"http:\/\/www.discoverhongkong.com\/\">discoverhongkong.com<\/a>. Don\u2019t forget to use the hashtag #DiscoverHongKong on social media to see more of Hong Kong.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Hong Kong Tourism Board (HKTB) just gave us more reasons to visit the bustling metropolis of Hong Kong as they launched their latest global brand campaign, &#8220;Best of All, It&#8217;s in Hong Kong&#8221;.<\/p>\n","protected":false},"author":3,"featured_media":12363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[2191,2195,2194,2193,2192,1715,2190],"class_list":["post-12358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-launching-and-opening","tag-discover-hong-kong","tag-family-adventure","tag-fashion-and-entertainment","tag-gourmet-dining","tag-great-outdoors","tag-hong-kong","tag-hong-kong-tourism-board"],"acf":[],"jetpack_featured_media_url":"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2017\/01\/IMG_6588_resized-e1485311670110.jpg","_links":{"self":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/12358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=12358"}],"version-history":[{"count":1,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/12358\/revisions"}],"predecessor-version":[{"id":12364,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/12358\/revisions\/12364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media\/12363"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=12358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=12358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=12358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}