![\"its-more-fun-in-the-philippines\"](\"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2016\/11\/Its-more-fun-in-the-philippines.jpg\")
<\/p>\n<\/p>\n
Image grabbed from Philippine Lifestyle News<\/a><\/em><\/p>\n The Department of Tourism (DOT) Secretary, Wanda Teo, said on Sunday (November 20) that the creation and promotion of the new tourism slogan will be costing the country P650 million.<\/p>\n In an article published by the Manila Bulletin<\/em>, Teo said that leading advertising agency McCann Erickson will be handling the search for the slogan, and that the P650 million budget was submitted by the previous administration. The deal and partnership between DOT and McCann was sealed a few weeks ago, even though the bidding took place during the previous administration.<\/p>\n Teo also explained that although \u201cIt\u2019s More Fun in the Philippines\u201d has been a hit, it still needed to be improved. \u201cWhen I was in Madrid, UNWTO (United Nations World Tourism Organization) told me \u2018It\u2019s More Fun <\/em>is a good slogan; why change it?\u2019 So I said, let\u2019s upscale it. Why is it more fun?\u201d she added. She also explained that they are also considering to keep the original line, but add something more to make it more impactful.<\/p>\n The current slogan \u201cIt\u2019s More Fun in the Philippines\u201d will be used until the launch of the new slogan next year, during the Miss Universe coronation night which will be held in the country.<\/p>\n <\/p>\n Source: Manila Bulletin<\/a>,\u00a0The Philippine Star<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The Department of Tourism Secretary, Wanda Teo, said on Sunday (November 20) that the creation and promotion of the new tourism slogan will be costing the country P650 million.<\/p>\n","protected":false},"author":3,"featured_media":10012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[691,248,604,119,457,88],"class_list":["post-10011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-current-events","tag-691","tag-dot","tag-its-more-fun-in-the-philippines","tag-philippines","tag-tourism","tag-travel"],"acf":[],"jetpack_featured_media_url":"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2016\/11\/Its-more-fun-in-the-philippines.jpg","_links":{"self":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/10011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=10011"}],"version-history":[{"count":5,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/10011\/revisions"}],"predecessor-version":[{"id":10047,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/10011\/revisions\/10047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media\/10012"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=10011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=10011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=10011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}