October 13, 2020

IKEA to Launch Online Store in PH Ahead of Physical Store

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  • IKEA, the Swedish home furnishings retailer company, is set to open an online store in the Philippines months ahead of its physical store opening at Pasay City in 2021.

    In a statement released last October 6, the company is bringing Swedish home furnishings and meatballs both in Mexico and the Philippines through an online store first before the physical stores in both countries.

    According to IKEA’s report, nine IKEA stores in Southeast Asia recorded a 7.4% drop from the last financial year with MYR 2.9 billion in sales between September 2019 and August 2020 due to business closures of up to 2½ months, supply challenges, and limits on building capacity.

    Moreover, the COVID-19 pandemic opened the company’s digital transformation as interest in home furnishings surged during lockdowns.

    Through e-commerce operating in all three of its Southeast Asian markets for the first full year, “the IKEA stores were largely able to continue selling during long closures with support and guidance from government authorities,” said in the report.

    IKEA first announced the news of its Manila store opening last November 2018, regarding it as the world’s largest IKEA store located at the SM Mall of Asia Complex in Pasay City. Initially, the store was scheduled to open this year but is now rescheduled to open in 2021.

    Also read: IKEA Is Opening Its World’s Largest Store in the Philippines

    IKEA Southeast Asia Managing Director Christian Rojkjaer, SM’s Chief Operating Officer Steven Tan, Market Development Manager Georg Platzer during the press conference at SM Mall of Asia in Pasay last November 20, 2018

    It is said that the entire store will be occupying a massive space of 65,000 sqm or roughly as huge as 150 basketball courts, designed to house an e-commerce fulfillment operation and a customer contact center.

    In the meantime, IKEA’s online catalog and announcements can be seen via IKEA Philippines’ official website at ikea.ph.


    Source: IKEA 

               
               
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