Warehouse Unveils Spring-Summer 2018 Collection
This Spring/Summer 2018, Warehouse elevates key British summer staples with a modern twist, curating a wearable collection for the stylish woman who lives the city.
Each story within the collection embodies a contemporary approach to urban summer dressing, reimagining casual fabrics, softening structured silhouettes, and modernizing traditional prints. City-smart tailoring is given an informal edge with an oversized fit and relaxed pastel color palette, featuring blue with highlights of pink.
Fringing, drapery, and wrap shapes make day and jersey dresses feel directional for summer, while classic indigo denim is modernized for urban living with structured silhouettes. Bold graphics block panels and stripes look fresh in shades of aubergine, navy, and green. Featuring layers of contemporary fan floral designs and layered scarf prints.
Contrasting against wild conservatory-inspired plant prints sit on a backdrop of tangerine and forest green. An urban, multi-shaded granite print completes the color palette.
Texture is explored through smart indigo and white denim juxtaposed against soft jacquard dresses, all while returning to natural fabrications such as cotton and linen. The collection also incorporates soft fluid tailoring, compact knit midi skirts, and slinky jerseys.
Autumn Winter 2016 sees the re-launch of the brand under the direction of Brand Consultant Alasdhair Willis. The new Warehouse proposition, identity, and product handwriting alongside new store concepts and brand digital experience. Warehouse Fashions Limited was established in 1976 and has since been a staple of the British high street. Warehouse designs clothes for modern women who truly live the city. Creating for women who seek reward in their every moment both at work and at play. Warehouse is an urban spirit and attitude that could only be British now.
This is a press release.