March 04, 2019

JCB to Expand PH Reach with Robinsons Bank

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  • Japan’s leading payment card issuer and acquirer JCB International Co., Ltd. (JCB) allies with local commercial bank Robinsons Bank Corporation to further JCB’s reach in the Philippines.

    JCB and Robinsons Bank officials during the ceremonial signing

    All JCB cardholders, both in the Philippines and overseas, can now use their cards to avail services from establishments accredited by Robinsons Bank—thanks to the new partnership signed today, March 4. 

    Also read: Experience The Unique with JCB!

    The ceremony was attended by the top management of the two companies. JCB was headed by President and COO Kimihisa Imada, joined with current Country Head Mikihisa Asano and incoming Country Head Yusuke Matsui.

    Robinsons Bank, on the other hand, was represented by Chairman Lance Gokongwei, President and CEO Elfren Sarte, Consumer & Regional Banking Segment Head Eric Santos, and Cards Business Group Head Maire Dadufalza-Viola.

    Also read: Business Talk with Mikihisa Asano of JCB International Asia Pacific Pte. Ltd.

    The collaboration of the two companies not only aims to widen JCB’s coverage in the country but also to enhance and continually improve the customer experience of the cardholders at the same time. 

    “We are confident that this alliance will benefit customers in the Philippines and overseas, as we offer more avenues of efficient and competitive financial services to provide the best experience,” Sarte said in a press release.

    Further, JCB cardmembers can expect to be able to transact with more retail outlets this year, including local budget airline Cebu Pacific.

    Also read: JCB Cardholders Can Get 20% Cash Rebate at UNIQLO

    From the same statement, Kimihisa Imada said that the Philippines remains to be one of the company’s most important markets in terms of expansion. He also hopes for more partnerships with Robinsons Bank in the future.

    “I am sure that this partnership with Robinsons Bank will bring more benefits and convenience to all JCB cardmembers. We are also looking forward to exploring further business opportunities such as Robinsons Bank – JCB Card issuance soon,” Imada added.

    For more information about JCB, visit their website at

    This is a press release. Minor edits were made prior to publishing. 

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