March 18, 2017

Bushmills Irish Whiskey calls on whiskey fans to honor St. Patrick with new toast

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  • (March 16th 2017) MANILA, Philippines – The oldest licensed distillery in Ireland is calling on whiskey fans in the Philippines to celebrate a toast in honor of St. Patrick, the world’s most popular saint.

    St. Patrick’s Day is celebrated by millions of people globally on 17 March and this year, Bushmills® Irish Whiskey has released a compelling toast to give people a different way to celebrate the true spirit of St. Patrick.

    The ‘Bushmills Toast’ is inspired by the ancient ritual of honoring someone with a drink and is the first official toast in the brand’s 400 years of distilling history. The toast gives people a true way to honor the legacy of St. Patrick, a man who lived in County Antrim where Bushmills Irish whiskey is also distilled.

    The Bushmills Toast

    THIS IS FOR THOSE WHO AREN’T AFRAID TO STAY THE SAME
    AMONGST THE FACE OF CHANGE.
    WHEN EVERYONE ELSE SWAYS ONE WAY
    THEY STRAY AGAINST THE GRAIN.

    THERE’S LEVELS TO THIS MALTY STORY
    IDEAS DISTILLED THROUGH GENERATIONS
    A LEGACY OF CRAFT AND SKILL
    THAT FUELS THESE CELEBRATIONS.

    THIS IS TO THE HEALTH
    OF THOSE WITH THE SPIRIT OF ST. PATRICK HIMSELF
    WHOSE STORY’S WRITTEN ON THE ROCKS OF THE NORTH COAST SHORE
    A DIFFERENT KIND OF IRISH, WHO LIVE BY ‘LESS IS MORE.’

    SO HERE’S TO THE WILD AND HERE’S TO THE FREE
    HERE’S TO YOU AND HERE’S TO ME
    HERE’S TO THOSE WHO QUIETLY DO
    THIS BUSHMILLS MOMENT GOES TO YOU.

    The toast is brought to life in a 40 second emotive video voiced by North Irish singer/songwriter, Ciran Lavery, in a frenetic montage of bold imagery contextualizing modern Ireland.

    “I come from County Antrim where the Old Bushmills Distillery is located so it’s a real honor to provide the voice for the first official toast in the history of Bushmills Irish Whiskey”, shares Lavery. “Toasting is ancient ritual and it’s great to see Bushmills Irish Whiskey continuing this tradition with the first official toast in the brand’s history. Life moves so fast, so it’s important to stop and take a moment to appreciate things. I like that we still enjoy an old-age tradition in what is a modern time, and the new ‘Bushmills toast’ has combined both these elements of old and new.”

    Colum Egan, Master Distiller at Bushmills Irish Whiskey, adds: “At the Old Bushmills Distillery we’ve always done things our own way and celebrating St. Patrick’s Day is no different. We pride ourselves on our unwavering character – doing what’s right rather than what’s popular and the new ‘Bushmills toast’ captures our ethos by creating a moment to celebrate the true spirit of St. Patrick.”

     

    About Ciaran Lavery

    Coming from the tiny village of Aghagallon in County Antrim, Ciaran Lavery has racked up an impressive 65 Million plays on Spotify to date. He released his debut album “Not Nearly Dark” in 2013 , the “Kosher” EP in 2014, his second studio album “Let Bad In” in May 2016, a Spotify live session recorded at SXSW 2016 was released in August 2016 and he releases a live album, “Live at The Mac”, in December 2016. In 2016, he won the coveted Northern Ireland Music Prize and he is fast becoming one of Ireland’s most in demand exports. Ciaran has appeared on German radio and television, Spotify television in USA and was selected to play at Willie Nelson’s BBQ at Luck Ranch in Texas by the man himself. In 2017 Lavery is set to release his third studio album with his biggest tour to date taking in most of Europe, the UK, US, Ireland and Canada. Visit www.ciaranlaverymusic.com for more information.

    About Bushmills® Irish Whiskey

    Bushmills® Irish Whiskey is crafted in small batches at The Old Bushmills Distillery – Ireland’s oldest licensed distillery – at Bushmills, Country Antrim, Northern Ireland. The brand portfolio includes a range of quality blended and fine Single Malts. Bushmills is the only distillery in Ireland to make triple-distilled malt whiskey. This is at the heart of all Bushmills® Irish Whiskey and creates a unique combination of smoothness and richness. Within Ireland, Bushmills Irish Whiskey is the only distiller to produce both blended and single malt whiskeys.

    Facebook®, Twitter® and Instagram® brands are not related to Bushmills®.

    This is a press release.

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