Pinoy and Proud in New York: Jollibee in Manhattan
Filipinos in and close to usually find it hard to find their favorite chicken, spaghetti, and hamburger; they say New York versions of said food tastes better, but nothing beats what we loved as kids. Well, worry no more! Jollibee will soon open its doors in Manhattan!
ISA PA! ISA PA! ISA PANG CHICKENJOY! You’ll soon hear Filipinos in New York saying these over and over again. Photo courtesy of Jollibee Official Facebook page.
In a report from the Commercial Observer, Jollibee Foods Corporation will open a branch in Manhattan, near the Port Authority Bus Terminal. Though there aren’t many Filipinos in New York, the bus terminal is frequently used by those coming from New Jersey, which has a large population of Filipinos.
Jollibee’s Manhattan branch will be located at the ground floor of 609 Eighth Avenue, with a total floor space of 2,723 square feet, according to Newmark Grubb Knight Frank Retail. They join US sandwich retail chain Arby’s in the space.
“The proximity to the Port Authority along with the tremendous pedestrian count makes this Eighth Avenue corridor an ideal location for fast-casual brands. Both Jollibee and Arby’s choosing to locate their Manhattan flagship stores here further solidifies the strength of this sub-market”, said Daniel Iwanicki, Director of Leasing and Development at Ashkenazy Acquisition Corporation.
This branch also joins the Jollibee Queens, NY branch, where reigning Miss Universe Pia Wurtzback recently dropped by for a bite to eat.