SM Corporation Launches: SM Lifestyle Entertainment Incorporated

SMLEI successfully launched its newest trade launch of SM Lifestyle Entertainment Incorporated last March 18, 2014 at the SM Mall of Asia. SM Lifestyle Entertainment Inc., is a company dedicated to the brands for lifestyle, entertainment, leisure and enjoyment.

Starting with just SM Cinema under West Avenue Theatres Corporation, also known as “WATC,” it has grownto 267 cinemas in 47 SM Supermalls nationwide. Due to the success of WATC, the company broadens its services from SM Cinema as its sole marque to carrying 12 major brands in a span of five years.

With the success of the company under the leadership of Hans Sy Sr., founder of SM, and management of Mr. Edgar C. Tejerero, President of SM Lifestyle Entertainment Incorporated, WATC could not hold true to its name as a sole corporation for cinemas anymore. Thus the rebirth of the corporation from WATC to SM Lifestyle Entertainment Incorporated: A 360 degree access to the best in lifestyle and entertainment services that the world can offer. It is an integrated world of services that redefines ‘convenience’ not as a privilege but an amenity.

Cheers to 12 Major brands under SMLEI

SM Lifestyle Entertainment Incorporated or SMLEI is now the educational, sports, and recreational arm of SM Prime Holdings Inc. that offers the best in movies, events, leisure and technology. SMLEI aims to promote bonding activities among Filipino families and friends, through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle.

“At SMLifestyle Entertainment Incorporated, our mission is to make our entertainment and food brands the first choice among all Filipinos because of the great experience and value for money that we provide through our empowered managers and motivated co-workers. Our world-class recreational facilities, products and services aim to provide Filipinos more venues to create wonderful memories with their families, friends and loved ones,” says Edgar C. Tejerero, President.

GMA Artists

Pres. Hanz Sy with GMA artists

SM Lifestyle Entertainment Inc. is dedicated to its 12 major brands that caters to all Filipinos and would encourage a lifestyle of entertainment, leisure, and enjoyment namely SM Cinema, IMAX, Directors Club Cinema, Waltermart Cinemas, Mall of Asia Arena, SM Tickets, ePlus Tap to Pay and ePlus Digital, Snack Time, SM Bowling, SM Skating, and SM Science Center.